Crayola's 1997 Techno Brite crayon set with color names created to market the Crayola website, including names featured here such as World Wide Web Yellow, Point and Click Green, and Cyber Space Orange

Looking after your URLs: tikalinkextract eight years on

We might not have a second life, but what if I told you there was a second internet? Not the deep web, but another web that we engage with nearly every day?

Think about it, that QR code you scanned for more information? That payment link you followed on your electricity bill? The website you’re told to visit at the end of a television ad?

The antipodes of the internet are these terminal endpoints, material and not necessarily material objects that represent the end of the freely navigable web — the QR code on a concert poster is the web printed onto the physical world. There is every chance it will be scanned and followed by someone from a mobile device, but it’s a transient object, something that will exist for a short amount of time, and then disappear into the palimpsest of the poster board or wall it was pasted on until it eventually disappears.

This is part of the materiality of the internet that has long fascinated me. Perhaps it comes from being a student of material culture, but if we look around, we see the Internet everywhere!

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